Cheapest Ever Sonos Play 5 System

At the time of writing amazon are selling the Play 5 Sonos system at a ridiculous price. Almost on par with the smaller sonos play 3.

http://rcm-uk.amazon.co.uk/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=bermudavipe0b-21&o=2&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=B003MVZ2GG